Integrity and Trust


Integrity is the quality of being honest and having strong moral principles

Employees in general want to be successful in their careers. If they do not have integrity, they will do whatever they can to get ahead and may cut corners, omit information, lie and steal, or deceive others. This is obviously detrimental to an organisation’s success.

These practices destroy the trust between people, and, without trust, the business cannot compete effectively, and it will fail.

A culture of integrity is critical to an organisation’s success.



Trust is the glue that holds the organisation together through challenging times of uncertainty and unpredictable results

Reasons why some employees do not trust their leaders:

  • Lack of vision and purpose
  • Put profit ahead of people
  • Reward expedient behaviour (lacking integrity)
  • Rapid changes without clear communication
  • Hidden agendas
  • Inconsistent direction and behaviour
  • Say one thing and do another
  • Do not keep their promises
  • Do not share information or knowledge
  • Frequent layoffs without explanation and reassurances
  • Lack moral courage to do the right thing
  • Business scandals

Lack of trust can cause:

  • A culture of insecurity
  • Shut down in employee engagement
  • Dampen creativity, performance
  • Reduce goodwill and staff loyalty
  • Increase staff turnover
  • Poor customer service

According to Jack Dorsey (Founder and CEO of Twitter and Square), for people to feel trust there must be transparency, accountability and dependability.

Zone Culture’s unique and proven methodology engenders trust in employees and customers alike. Book a discovery call to find out how.

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